Meticulous Research®, a prominent global market research firm, has recently published a comprehensive report titled “Fruit and Vegetable Ingredients Market by Category (Fruit, Vegetable), Type (Pieces, Powders, Concentrates, Purees, Paste), Nature (Organic, Conventional), and Application (Beverages, Bakery, Dairy, Soups, Sauces, Savory) - Global Forecast to 2030”. This report provides valuable insights into the trajectory of the fruit and vegetable ingredients market, which is projected to reach $294.5 billion by 2030, growing at a CAGR of 5.5% from 2024 to 2030.

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The report highlights several factors driving this market’s growth, including an increasing preference for natural ingredients and the wide range of benefits these ingredients offer in the food and beverage sector. The growing demand for ready-to-eat (RTE) and ready-to-drink (RTD) products, combined with the rise of functional food products and the expansion of emerging economies, is expected to create new opportunities for market players. However, the market faces challenges due to fluctuating raw material prices and issues related to storage and handling, which could slow growth to some extent.

Market Segmentation

The fruit and vegetable ingredients market is segmented by category, type, nature, application, and region:

• Category: Divided into fruit and vegetable ingredients, this segment assesses market dynamics for each. Fruit ingredients hold the largest share, driven by their versatile application, low cost, and easy availability.
• Type: This segmentation includes concentrates, pieces and powders, NFC (not-from-concentrate) juices, paste and purees, among others. The concentrates segment is poised to lead the market due to its adaptability in beverages and other applications, where it enhances flavor and quality with minimal cost and logistical challenges.
• Nature: The market is further divided into organic and conventional ingredients. Organic ingredients are expected to witness the highest CAGR, driven by the rising popularity of organic foods, clean-label trends, and consumer preference for chemical-free products.
• Application: Key applications include beverages, bakery, dairy, soups, sauces, and savory foods. The beverages segment is expected to dominate due to increasing consumer awareness of health benefits, rising demand for organic beverages, and the popularity of sports and health drinks with added nutritional value.
• Geography: Regionally, Europe is projected to hold the largest market share in 2024, driven by a consumer base focused on health and wellness, along with the popularity of organic, clean-label products.

Key Players and Competitive Landscape

The market landscape is moderately competitive, with a mix of global, regional, and local players. Leading companies in this market include Archer-Daniels-Midland Company, Olam International, Cargill, AGRANA Beteiligungs-AG, Hans Zipperle, Döhler GmbH, Ingredion, SunOpta, SVZ International BV, and KangMed. These companies are actively involved in product development, geographic expansion, and other strategies to gain a competitive edge in this rapidly evolving market.

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